Archive - Chris Dunlop's Substack

August 2025

The System Is the Star: Lessons From the NFL and AI

Why the same AI tool — or the same quarterback — performs differently depending on the context

Aug 31 •

Xero at $1 Looked Ridiculous. At $169 It Looked Obvious. Today, AI Is at $1.

Everyone looks back on 2007 and wishes they would have invested in Xero. 2025 is a similar era with a lot of opportunity staring you in the face.

Aug 24 •

Steal These 5 Principles From TikTok’s Algorithm

Everyone talks about the algorithm but I wanted to see what a normal business could 'borrow' from it

Aug 17 •

Start Smaller Than You Think

A guide to how to build great things, lessons learnt from working with Olympians and other elite organisations

Aug 10 •

I predict AI will not increase productivity as much as everyone thinks

A historical look at the three forces of productivity gains + some World Cup Trophies

Aug 3 •

July 2025

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts