Start Smaller Than You Think

A guide to how to build great things, lessons learnt from working with Olympians and other elite organisations

We’ve all been trained to think big.
Big vision. Big systems. Big impact.

It’s how strategy decks are written, how consultants pitch, and how executives reassure boards that the future is under control.

The trouble is, I now think that this approach is starting to look … really really slow.

The contrast between the leaders I work with that are moving fast r…