Chris Dunlop's Substack

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What to buy and what to build now that we have AI?

Every AI decision on your roadmap falls into one of four quadrants. Three of them waste money. One of them builds your moat

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Chris Dunlop
Apr 19, 2026
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The point of this post is to assess what we should build and what we should buy when it comes to software and technology now that we have AI.

When I was at business school this was the classic matrix that you were taught.

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